Ovi's blog on the web and design
Blocks Edit now free for solo use
Free single-user plan, $99/month for teams, with no user limit, plus 30 day trial. [...]
Design Systems for Email
Bringing modular design practices to email. [...]
An email design system for your thoughts
Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns. [...]
The benefits of distributed teams for marketing creatives
A centralized or decentralized marketing structure? How about both! [...]
Thoughts on working remotely
10 tips on working from home: being productive and staying sane. [...]
Clarity in messaging
How to stay on brand, hone your content craft, and make your writing memorable. [...]
The evolution of digital content editing
Word processors, content management systems, and visual editors. [...]
Designing content
On giving a message its form. [...]
The starter email template skeleton layout
A modular email template that acts as a prototype for your own email template. [...]
Why asset portability matters
Managing email assets independently, so you have control over them beyond the tools and platforms you use. [...]
The differences in email editors
The types of visual email editors: simplified with template options, complex builders, and using your own custom template. [...]
Personalization with privacy, in email marketing and beyond
Personalization and privacy seem to be in conflict with each other. Here's how to fix that. [...]
Responsive emails: modularize to mobilize
At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile! [...]
The use of brand in email
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results. [...]
Email is back: on the state of coding email marketing templates
Slide deck and notes from my talk on email marketing for web developers. [...]
Email's untapped potential for agencies and freelancers
There is a resurgence in email marketing and an increased demand for marketers, copywriters, designers, and developers. [...]
Efficiency and quality are both possible with some design thinking
Design thinking is essentially both creative and analytical thinking working together holistically. [...]
Email marketing's possibilities are a mindset we choose
An email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush. [...]
Now you're thinking with blocks (how to look at things modularly)
I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'. [...]
The ideal way to edit content in your email template
It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time. [...]