design blog
- web design techniques;
- publishing on the web
- occasional ranting
On product design and web tech
Follow Updates-
What is modular design?
A framework for more clearly defining the language around your design system and templating techniques.
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Why visual email builders are bad at email design
They have more options than you need, yet still have design and workflow limitations.
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Tracking links in email
The most important of email metrics, maybe the only thing you need.
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Turning to the dark mode
Should you make your email design dark mode compatible?
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Making accessibility a habit
Accessibility in email design doesn’t have to be an arduous task.
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Blocks Edit now free for solo use
Free single-user plan, $99/month for teams, with no user limit, plus 30 day trial.
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Design Systems for Email
Bringing modular design practices to email.
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An email design system for your thoughts
Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns.
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The benefits of distributed teams for marketing creatives
A centralized or decentralized marketing structure? How about both!
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Thoughts on working remotely
10 tips on working from home: being productive and staying sane.
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Clarity in messaging
How to stay on brand, hone your content craft, and make your writing memorable.
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The evolution of digital content editing
Word processors, content management systems, and visual editors.
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Designing content
On giving a message its form.
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The starter email template skeleton layout
A modular email template that acts as a prototype for your own email template.
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Why asset portability matters
Managing email assets independently, so you have control over them beyond the tools and platforms you use.
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The differences in email editors
The types of visual email editors: simplified with template options, complex builders, and using your own custom template.
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Personalization with privacy, in email marketing and beyond
Personalization and privacy seem to be in conflict with each other. Here's how to fix that.
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Responsive emails: modularize to mobilize
At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!
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Information overload
It's not about having too much information, but how we process the information.
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The use of brand in email
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.