Blog
Web design techniques and thoughts.
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Why asset portability matters
Managing email assets independently, so you have control over them beyond the tools and platforms you use.
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The differences in email editors
The types of visual email editors: simplified with template options, complex builders, and using your own custom template.
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A declaration of the independence of cyberspace
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Designing a studio for ideas
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Responsive emails: modularize to mobilize
At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!
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Information overload
It's not about having too much information, but how we process the information.
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The use of brand in email
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.
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Attention deficit
Our phone is a distraction in not only wasting our time, but wasting our attention.
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Email is back: on the state of coding email marketing templates
Slide deck and notes from my talk on email marketing for web developers.
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Email's untapped potential for agencies and freelancers
There is a resurgence in email marketing and an increased demand for marketers, copywriters, designers, and developers.
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Efficiency and quality are both possible with some design thinking
Design thinking is essentially both creative and analytical thinking working together holistically.
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Email marketing's possibilities are a mindset we choose
An email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush.
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Having your smartphone nearby takes a toll on your thinking
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From marketing to sales
Just how marketing is a way to present ideas, sales is essentially trading those ideas with each other and goes hand in hand with marketing.
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Now you're thinking with blocks (how to look at things modularly)
I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'.
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This thing called Marketing
I've been spending the last six months or so writing content for my startup, Blocks Edit, fine tuning the website to clearly communicate what the product does, how it does it, and who it's for, along with regularly writing blog posts to further promote the ideas behind it. And during this period, I learned what marketing really means.
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Startup products and community
Lifting my head up from work to hear other people talk about their startup journeys while sharing mine helps me be more mindful of the ups and downs of running a business, appreciating the things that work well and making the stuff that doesn't feel less frustrating.
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The ideal way to edit content in your email template
It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time.
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Design machines
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Introducing Blocks Edit, content management for email
Blocks Edit is now live and ready for you to improve how you send out marketing campaigns.
Published on Blocks Edit
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